How to share posts with Buffer

Learn how to share posts with Buffer, a free tool that lets you schedule social media in advance. With these advanced (but easy) tips, you can queue interesting content right from the article you’re reading. Save time on your social media strategy and you’ll have more time to do what you love—writing! Being an author isn’t easy, but with Buffer, at least your social media can be.

Learn how to use Buffer:

1. Create a free Buffer account
2. Install the Buffer Google Chrome extension
3. Share or schedule content directly from your browser
4. Create original visual content right from the Buffer extension

How to Find Your Next Thousand Loyal Readers: Email Subscribers

Excerpted from How to Find Your Next Thousand Loyal Readers by Eva Gantz

Ever look at your colleague’s Twitter or Facebook page and wonder how exactly they got such a large following? Or maybe you’ve watched other authors effortlessly (or so it seems) sail to the top of Amazon’s top 100 books, and wondered, “How can I do that?” It’s easy to get overwhelmed when you start comparing yourself to other authors, especially ones who have been around much longer. It can help to remember that some authors have marketing experience, and/or a PR firm backing their efforts. One of the reasons I’m so enthusiastic about social media is its potential to level the playing field. With the right tools and tactics, every author can grow a large, dedicated following.

Rule of 1000

There’s a school of thought in creative sales propounding the idea that if you can get one thousand “true” fans, you’ll be set. The idea is that a small(er) group of dedicated fans is far better than millions of readers who are sort-of or sometimes engaged. Think of it this way: what if one thousand people immediately and eagerly bought every single one of your new releases, and shared it with their network? Your income would be more steady, and the books would rise quickly to the status of best-seller, where even more folks would discover and buy them. One thousand fans probably still seems insurmountable, but if you approach it as a gradual process and through multiple channels, it looks a bit less terrifying.

How to find your next 1000 readers

First of all, you don’t just want numbers. You don’t need 1000 random followers, or people who happen to follow you. You want the right folks, and you want them to care about what you have to say. This requires creative thinking, targeted research, outreach, and lots of patience. Every online platform has different tactics for growth, so I’m going to break it down by each individual network/platform.

Email Subscribers

Email has the highest conversion rate of any platform. It’s also, in my experience, the hardest one to build. One of the unique benefits of an email list is that you, and you alone, own it. If you have one million followers on Facebook, that’s awesome, but ultimately Facebook owns those fans. As they’ve demonstrated in recent years, they can choose to make you pay every time you want to reach them. With email, you’ll never have to worry about paid advertising or shady social networks changing their policies.

If you don’t already have a newsletter system in place, I recommend Mailchimp. It’s a snap to create newsletters, and their designs for the emails themselves are beautiful and simple. You can start with one of their templates, or make your own from scratch; either way, you simply drag and drop boxes and elements like pictures and text around until you have something gorgeous. They also facilitate simple integration with Google Analytics. You can check where people are clicking in the email, and follow their actions onto your site (creepy, but cool).

Make sure you have an opt-in (as opposed to opt-out) list-building strategy. People should actively choose to sign up for your list, not be auto-subscribed. A wonderful example of organic (not-paid) growth of email subscribers can be seen in this article from Buffer. The key is awesome, incredible can’t-find-it-anywhere-else content, paired with gentle reminders with easy ways to sign up. Depending on what you use to build and host your site (i.e. WordPress or Blogger), you’ll be able to enable a newsletter signup in your sidebar, footer, as a popup, and/or at the bottom of every post. Your goal should be to “capture” every new person who visits your site, even if they only read one page. Make “newsletter signup” an entry for contests/giveaways, even on other people’s blogs.

Be sure to tell your audience why they should sign up. How often will the emails be? What kind of content can they expect? Are there freebies, sneak-peaks, or even exclusive content only for subscribers? Or maybe there are behind-the-scenes looks at your writing process. There has to be a special hook, because at this point, we’re all jaded. Think about it: you don’t give your email out without a good reason, so neither will your clever, discerning would-be readers. Do your absolute best to stick to those promises, and remain consistent in your emails. You can collect tidbits throughout the month/week to include in your emails, so it isn’t a mad dash to throw something together come newsletter day.

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How to Find Your Next Thousand Loyal Readers: The Zero-Budget Guide to Growing Your Audience is yours for free when you sign up for the newsletter. This ebook is exclusively for Giving Books a Voice subscribers, and covers email lists, Twitter, Facebook, blogs, Tumblr, Google Plus, and going the extra mile.










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The Definitive Guide to What and When to Post on Twitter

Unfortunately, the title of this post was a lie. There is, of course, no definitive guide to Twitter marketing. For every business, and for every genre, and even for every author, the best approach to Twitter will be slightly different.

There are, however, certain guiding principles that can help inform your unique strategy. Start with these guidelines and once you feel comfortable, you can begin to color outside the lines and find your own rhythm.

What to post on Twitter

Do: Images

If you can post a relevant image with every Tweet, do it. I get that this is time-consuming, especially if you aren’t using a browser extension (Buffer, Hootsuite, Sprout Social) that makes it easy, but do it whenever you can. If an article doesn’t have an image in it, you can find your own by going to, or You can even whip up your own simple image on Canva. Images are proven to garner more engagement than any other type of post on Twitter. This is partly because our brains process visuals more readily than pure text, and partly because images take up more real estate on Twitter’s timeline.

Do: Excerpts from your book(s)

Queue them up: do your excerpts in batches, so you can do them just once a week and then forget about them. It’s easier to do ‘em in bulk, and then space them out throughout the week (or month).

Do them as you read, or while you’re writing. Sneak peeks of upcoming works are always extra fun for readers.

For bonus points, turn your book quote into an image (try Canva). Take a look at my public gallery of book quotes for inspiration.

Do: Use Twitter tools

Aside from the ones I mention in my article, I highly recommend using If This Then That (free) for integrations with other platforms. For example, IFTTT has a “recipe” that automatically tweets every time you post a picture on Instagram. Unlike Instagram’s built-in share function for this, IFTTT actually tweets the picture, not just the link! There are tons of other applications for IFTTT, so go explore the popular recipes and see what it can do for you.

Do: Retweet relevant, interesting content

Do: Favorite and reply to updates from your readers and community

Do: Show personality

Don’t just post about your books; give an inside peek into the life of a writer. Behind-the-scenes posts tend to make readers feel in-the-know, and show them that you’re human, too.

Do: Actively seek out, follow, and retweet followers who are in your target audience

Do: Use hashtags that your target audience would be inclined to check.

Identify who your target audience is, put yourself in their shoes, and consider what hashtag you’d be interested in checking. Click through to the hashtag to make sure your guess was right! General hashtags like #book #novel #interesting are not likely to help anyone discover you, but #lesbiancrimefictiononaboat might be a tad too niche.

Do: Give other writers a boost instead of only promoting yourself (follow the 90/10 rule of content)

Don’t: Make these common Twitter mistakes for authors

Don’t: Only tweet things that would appeal to other authors.

For example, I see lots of people sharing posts that are super relatable to other writers, but perhaps not to readers. Use your judgement; it’s of course great to build a community with other authors, but if you’re seeking fans/readers/sales, be sure to tweet other things too.

Don’t: Spam people about your book.

Example: I see authors tweet to every single person who follows them “Hi! Looks like you’re interested in romance-check out my new novel for just 1.99!” Even if you’re doing this by hand, it’s still automated, and it’s still spam. It also has resulted in precisely zero people buying your book. Okay, I don’t know that for a fact, but I’d be willing to bet a panini and a latte on it.

Don’t: Constantly tweet a buy link to your book.

Give something to readers, don’t just ask for something.

Example of giving: link to a freebie, or a valuable tip

Example of asking: “Buy my book – it’s only $1.99 this week”

When to Tweet

You’re not going to like this answer, but unfortunately, it depends.

Blogs like Buffer claim to identify optimal times to tweet. I’ve seen a proliferation of supposedly-definitive posts on the best time and day to tweet, because let’s face it: a clear-cut and actionable answer is far more seductive than an “it depends.”

The truth is, there is no one size fits all approach. How can my audience possibly be on the same checking-twitter-schedule as the audience of a Twitter about working moms? That’s the rub: it isn’t. The kind of research in Buffer’s post is based on averages, which makes it useless in actual practice. For “best times to tweet” to be helpful, it needs to be personalized to your audience.

There are automated services that scan your tweets to find the best times to tweet, like Sprout Social, but they’re far from cheap.

The best way to discover when your audience is most receptive to your tweets is through trial and error, and data-driven analysis. Experiment with your postings times over a long period of time (I’m talking weeks and months, not days), and then analyze your results.

You can use queue and scheduler functions to schedule your tweets at different times, even in the middle of the night. To analyze your results, Twitter’s analytics are incredibly helpful, once you export them out of the built-in tool. See my post on how to use Twitter analytics for authors to learn how to find meaningful information in your analytics.

But Eva, when do you Tweet?

Personally, I have success with posts in the morning and evening, and not much in between. But my audience is going to be vastly different from yours. For instance, if you’re the author of a book about parenting, your potential readers may only have time to check twitter after their kids are in bed. If you tweet NSFW content, you may notice a dip in engagement when users are at work (or not—I’ve certainly seen NSFW content do just fine during work hours!)

For the reasons outlined above, there aren’t many hard and fast rules. That said, here are a few that should hold true:

1. Space out your tweets (using any scheduling service) and your retweets (Buffer)

2. Try to hit multiple time zones

3. Put yourself in your ideal fan’s shoes, and imagine when you’d be on Twitter.

4. Tweet at least 2 times a day, and stay as consistent as possible. If you’re a 10-tweet-per-day kind of gal, try not to go silent for two weeks, and then come back with a barrage of posts.

Questions? Comments? Come join the Community and start a conversation about it.


Five Twitter Tools Every Author Needs

By now, most authors are probably already on Twitter, or at least are aware that it’s a fairly important means of getting the word out about their books. But who has time for all of that? This is where the importance of Twitter tools for authors comes into play. These are five of my absolute favorite Twitter tools to save you time and energy.


I truly can’t sing the praises of Tweepi enough. If you’re looking for easy ways to find more followers who actually share your interests, give it a shot. Everyone wants to increase their following, but there’s no use in gaining 2000 new followers if only ten of them are even interested in romance novels. Catch my drift? Tweepi lets you follow the followers of any account (ie, Publishers Weekly, New York Time) in order to cultivate a following of similarly inclined accounts. Tweepi has a free version, and allows you to efficiently follow and unfollow users.


UnTweeps lets you improve your following-to-followers ratio (i.e., I’m following 400 people, and 600 people are following me) with minimal effort. It simply auto-unfollows any account that hasn’t tweeted in x amount of days. This way, you’re only following accounts that are actually active, and likely to engage with you, and your ratio will get smaller (larger? Well, you know what I mean).


Buffer is a browser extension that lets you share links with almost zero effort. I have it installed to Chrome, and use it all the time. My favorite feature about Buffer is that it lets you queue up your posts — I can line up, say, six cool links to share, and it will post them automatically throughout the day. You can customize the time it will go out, or you can stick with their suggested times. Buffer ensures that your followers won’t be spammed with a billion tweets over the course of two minutes. Install it and try for yourself!

Click to Tweet

This one is more about driving social engagement for your content, such as your website or blog posts. It allows you to create a custom, pre-written tweet for people to share, and lets them tweet it to their own followers with the touch of a button. Click to Tweet is an easy way to encourage your readers to share with their friends and followers. Here’s an example (image optional):

Tweet: 5 Tools to Simplify Twitter — @EvaGantz #socialmedia


Twubs lets you track a hashtag, making twitter parties and tracking any topic you like that much simpler. Let’s say you’re creating a campaign around #booktitle. I can claim #booktitle in Twubs, track its mentions, and even pair it with an image. This can help you keep track of important leads and mentions, and monitor the effectiveness of your hashtag campaigns. Alternately, if you’re interested in #LitChat or other such conversations, Twubs is a great option to help you join in twitter conversations.

The 7 Most Common Twitter Mistakes

1. Endless self-promotion

“But isn’t that why I got a twitter in the first place?” you might be wondering. “Isn’t self-promo a necessity for authors on social media?” Absolutely, but overdoing it is the #1 Twitter mistake for authors. It’s incredibly important to make self-promo a secondary part of your twitter account. A good rule of thumb is keeping your promo-to-personal ratio 1:10. Only 10% of tweets should be promotional in nature, and the rest should be interesting links, pictures, personal updates, and/or signal boosts for other people’s work.

2. Beginning a tweet with a handle

If I say “@AlisonTyler is the coolest author ever,” that tweet will only show up on the streams of Alison Tyler and anyone who happens to be following BOTH Alison and me. This vastly limits the number of people who will see the tweet, which sort of defeats the purpose of a public tweet. Please note that beginning a tweet with a handle is still appropriate when replying to a person or their tweet, or if your tweet is mainly intended for that person and their followers.

3. Overuse of the #hashtag

If half of your tweet is comprised of hashtags, you might want to reconsider your strategy. “#Awesome #cool #funny #lol” are not actually adding anything of value to the conversation, and are probably not placing your tweets in categories that people check. Don’t get me wrong—sometimes it’s hilarious to have a hashtag that’s clearly tongue in cheek, but they should still be used sparingly. Think of them as the of the hot sauce of the social media world. Just a dash (or a hash, as it were) will do.

4. “Check out this awesome thing”

If you can possibly avoid it, never, ever use this phrase. “Check out this …” is quite possibly the most overused phrase in the history of social media. Try eliminating this phrase from your social vocabulary, and come up with new ways to point users to your interesting links/pictures/content. Ex: instead of “Check out this exclusive excerpt from my novel!” try “Make Monday a little more romantic with this free excerpt from my novel!”

5. “Please RT”

The same goes for “Please follow.”It just makes you sound a little desperate. You’d hardly say “please be friends with me” in real life, would you? And hey, if you would, go ahead and do it on twitter, too, but I’d suggest something a bit more subtle for the rest of us. The key to getting more retweets (RT’s) and followers is having interesting content and a unique voice, not asking for them loudly and often.

6. Auto DM’s

Nine times out of ten, an auto DM (direct message) is a bad idea. Countless twitter accounts have auto DM’s set to send to every new follower. A canned message is, of necessity, generic and impersonal, the precise opposite of the tone most authors would like to create on their social media. Instead, if you want to make followers feel welcome, send a tweet thanking them for the follow, and telling them what you’re interested in about them.

7. Not spacing out tweets

Use a tool like Hootsuite or Buffer (free) to space out your tweets over hours, days, and even months. You can even tweet the same link as many times as you like, if you change up the wording, to hit different time zones and users.

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How to Find Fresh Content to Share on Social Media

eukibjpzI frequently say that a social media presence should be only 10% self promotion, and 90% interesting content. So, what exactly should you be posting for that extra 90%, and where do you find it?

PS – if you’re too busy to read an article right now, or you’d like a more detailed explanation, listen to episode three of Giving Books a Voice.


It’s called the “front page of the internet” for a reason. Despite its (well-earned) reputation as a hotbed of controversy, racism, and sexism, Reddit is also a treasure trove of brand new content. Beat the crowds and find the hottest content before anyone else sees it by browsing “subreddits,” subsections of the site based around specific topics, for stories and content related to your interests. For generally bookish content, r/books is a goldmine, andr/news consistently links important stories before they hit mainstream media.

Phone a Friend

Okay, maybe you don’t need to actually call them, but do take a look at their social media accounts. Find your peers, colleagues, and even your competitors, and see who’s posting interesting articles and photos. Retweet them, share from their page, or at least tag them to give them finder’s credit, and it’s all kosher. For an example of a go-to social media account for bookish folks, head on over to Books Rock My World, a wildly popular Facebook page that shares mainly images.


I know what you’re thinking, and yes, I do talk an awful lot about tumblr, but there’s a reason—it’s awesome. Tumblr is an incredibly rich resource, especially for visual content. It’s also incredibly easy to use and navigate. For bookish material, I check the “literature” tag frequently, as well as “books” and “reading.”

Scoop It

Scoop.It will deliver a hand-picked (okay, it’s algorithm-picked) selection of content directly to your inbox. The daily email gathers that day’s most interesting articles on topics of your choice, including books, business, and technology. There are also Android and iOS apps available for, if you’re more mobile-inclined.  You can just stick around for the content suggestions, or you can create your own channel and build a following of your own around a specific topic—essentially, you’re curating an online magazine that takes just a few minutes to create.


Though Bufferapp is mostly thought of as a social media management tool, it’s also great for discovering shareable content. Simply navigate to the “suggestions” section, and find five ready-to-go pieces of content, including quotes, images, and articles. Personally, I prefer to write my own tweets so they sounds like “me,” but the pre-written suggestions are still a helpful start, and often inspire me to find more interesting content on my own.

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