How to share posts with Buffer

Learn how to share posts with Buffer, a free tool that lets you schedule social media in advance. With these advanced (but easy) tips, you can queue interesting content right from the article you’re reading. Save time on your social media strategy and you’ll have more time to do what you love—writing! Being an author isn’t easy, but with Buffer, at least your social media can be.

Learn how to use Buffer:

1. Create a free Buffer account
2. Install the Buffer Google Chrome extension
3. Share or schedule content directly from your browser
4. Create original visual content right from the Buffer extension

Sell Books with Social Media Using a Commitment Curve

What is a Commitment Curve?

I first heard of the concept of a “commitment curve” in a talk by Airbnb‘s Global Head of Community Douglas Atkin. Atkin referenced this theory of community involvement, explaining that people scale up a commitment curve by starting with small actions and moving up to larger commitment.

For instance, if you asked someone to coordinate a meet-up in your very first interaction with them, the answer would almost certainly be no. But if your only ask was a social media “like,” you’d almost certainly do better. As a relationship deepens, people commit to larger and larger actions.

Why It Works

I’m no psychologist, but a possible explanation for this theory lies in the Ben Franklin effect. This phenomenon posits that once someone has done a very small favor, they are far more likely to agree to a larger favor in the future. The idea is that your mind believes that if you’ve done someone a kindness, you must like them—so you’re more inclined to do them a subsequent kindness, too. It’s a bit cyclical in nature, I know, but it seems to hold true in varied fields of sales.

Sell Books with Social Media—A Specialized Commitment Curve

Below, I’ve applied the theory of commitment curve psychology to author book sales. You’ll learn how to sell books with social media by scaling potential readers up a commitment curve.

sell books with social media

1. Social Media “Like”

Someone favorites, likes, or hearts one of your social media posts

2. Click through to a Website

The person clicks through to your website to read a blog post or a story excerpt

3. Social Media Follow

They liked your writing enough to follow you on social media—they want more!

4. Blog Comment

You’ve piqued their interest and they want to engage directly with you and start a conversation.

5. Newsletter Signup/Blog Subscription

They never want to miss an update from you.

6. Buy Your Book

They put their money where their interest is!

7. Buy More than One Book/Subscription

Your first book was fantastic, so they pick up more.

8. Market Your Book for You

They love your writing so much that they recommend it to all their friends, and spread the word for you online. Word of mouth is the highest influencer on purchasing decisions, so reaching this step is especially valuable.

Social Media Is Like Dating: How to be a Hot Date

I was briefly a dating coach, and have been noticing the crossover between good practices for dating and social media. Yes, really. We’re doing this: social media is like dating, so let’s go through what it means to be a hot date.

1. First Impressions

If you walked up to a ldxkluhza-980x2000ady dressed in sweats and sneakers for your first date at a fancy restaurant, you probably wouldn’t be particularly impressed. It isn’t necessarily about being shallow or looks-obsessed; it simply indicates that even on date number one, in which she is putting her best foot forward, she seems a bit disheveled. The same goes for your social media presence. Those descriptions/about pages/profiles? Fill them out IMMEDIATELY. Get some sort of profile picture, even if it’s just a placeholder, up as soon as you join. Nobody is going to follow/like/take an interest in a profile that has a boring bio and the default picture. So, spruce yourself up a little for the first impression! Create a custom background for your Twitter page, and make a nice cover photo for Facebook.

2. Good Listeners Get All the Play

Being a good listener is actually just important for life in general. It becomes especially important when you want to establish actual two-way relationships with your social communities. Watch for trending topics and join in the conversation. Someone says they’re having a bad day? Ask them what’s going on. Twitter is an excellent example of how to make yourself a good date through engaging conversation. So many accounts tweet 24/7, but rarely pause to respond to mentions, retweet other accounts, or engage with any tweets in their stream. This is the equivalent of talking solely about yourself all night without so much as asking your date where she’s from. Luckily, this is super easy to remedy. Just take a genuine interest in your fans and followers, and extend to them the same level of human compassion that you would to somebody you met in person.

 4. Ms. Manners

A little courtesy goes a long way on a date, and on the internet, it practically makes you look like a saint. This should probably go without saying, but play nice. See some drama happening? Do your best to stay out of it. It’s fine to disagree with people, of course, but there’s a way to do it that doesn’t make you look like a 13-year-old, I promise. It really does make you look unprofessional and unlikable if you are constantly engaging in flame wars. If someone is truly upsetting you, spouting bigotry, or otherwise making you uncomfortable, use that block button and move on. Sweet people on the internet are rare enough that they stand out and shine.

5. Keep it Short and Sweet

Ever have a date that just drags on and on? This is why the optimal first date is coffee, and the most successful posts tend to be short and to the point. There are definitely exceptions to this; Google Plus, for instance, favors in-depth and comprehensive text posts. But on the whole, the easier it is to digest, the more attention it will garner. There’s a reason that short form social media has taken off in recent years (Twitter, Vine, Tumblr, Pinterest). Don’t be that guy who spends three hours yammering on about his exciting new project at work while his date slowly backs away. Just don’t.

6. Play the Field

Why stick with just one (or two or three … ) social platforms, when there is a whole host of them just waiting to be explored? Don’t be afraid to play around and experiment with your social sites. You wouldn’t get married after just one date, right? … Right? So don’t tie yourself down to one platform just because you’re used to it.

7. Size Matters Less than You Think

It’s not the size of the boat, but the motion of the ocean. It’s not the amount of followers that counts, but how you’re engaging with them. I know people with over 100k followers on Twitter who get almost zero actual interaction with their multitude of “fans.” There’s a common misconception in social media marketing that the best thing for every account is to grow followers. While this is true to a certain extent, since you don’t want to be posting statuses for nobody to see, it’s arguably more important to form relationships with your current audience than to constantly grow it. After all, even if a million people like your Facebook page, if they all skip over your statuses without so much as a quick read, you aren’t actually spreading your message to anyone.

8. Looks Do Matter (at Least a Little)

No, not your looks, silly. Visual content is consistently shared more than any other form, and also tends to elicit more emotion than text alone. Part of the reason for this is that they require far less time to process than, say, a wall of text. People like to instantly “get” something. Try sharing some pictures, either original content or found online, and I can promise you’ll see an increase in engagement.

Questions? Comments? Want to know more about how you can improve your social strategy? Leave a comment, and sign up for my social media newsletter.