How to Find Fresh Content to Share on Social Media

eukibjpzI frequently say that a social media presence should be only 10% self promotion, and 90% interesting content. So, what exactly should you be posting for that extra 90%, and where do you find it?

PS – if you’re too busy to read an article right now, or you’d like a more detailed explanation, listen to episode three of Giving Books a Voice.


It’s called the “front page of the internet” for a reason. Despite its (well-earned) reputation as a hotbed of controversy, racism, and sexism, Reddit is also a treasure trove of brand new content. Beat the crowds and find the hottest content before anyone else sees it by browsing “subreddits,” subsections of the site based around specific topics, for stories and content related to your interests. For generally bookish content, r/books is a goldmine, andr/news consistently links important stories before they hit mainstream media.

Phone a Friend

Okay, maybe you don’t need to actually call them, but do take a look at their social media accounts. Find your peers, colleagues, and even your competitors, and see who’s posting interesting articles and photos. Retweet them, share from their page, or at least tag them to give them finder’s credit, and it’s all kosher. For an example of a go-to social media account for bookish folks, head on over to Books Rock My World, a wildly popular Facebook page that shares mainly images.


I know what you’re thinking, and yes, I do talk an awful lot about tumblr, but there’s a reason—it’s awesome. Tumblr is an incredibly rich resource, especially for visual content. It’s also incredibly easy to use and navigate. For bookish material, I check the “literature” tag frequently, as well as “books” and “reading.”

Scoop It

Scoop.It will deliver a hand-picked (okay, it’s algorithm-picked) selection of content directly to your inbox. The daily email gathers that day’s most interesting articles on topics of your choice, including books, business, and technology. There are also Android and iOS apps available for, if you’re more mobile-inclined.  You can just stick around for the content suggestions, or you can create your own channel and build a following of your own around a specific topic—essentially, you’re curating an online magazine that takes just a few minutes to create.


Though Bufferapp is mostly thought of as a social media management tool, it’s also great for discovering shareable content. Simply navigate to the “suggestions” section, and find five ready-to-go pieces of content, including quotes, images, and articles. Personally, I prefer to write my own tweets so they sounds like “me,” but the pre-written suggestions are still a helpful start, and often inspire me to find more interesting content on my own.

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